Company Values

Rugged Material is all about making things that you can easily use and rely on day in and day out no matter how hard life gets. I am obsessed with finding the best ways to produce our gear, at the highest quality possible in order to make something last a lifetime.  

When the business was created the real driving idea behind RM was that everyone deserves quality items that will last, not just the rich. At that point the top notch leather goods were sold at such a high price that only the very privileged could justify buying something that would save them money and I wanted people who really need to save money to have my products within reach.  Even if they have to save up for them since leather and real craftsmanship have their costs.

 I scoured the market intensely for the first year of preparation for RM and found 3 main things that I knew if I changed I would feel great about putting ridiculous amounts of time and energy into RM. So here are the problems and our solutions:

• ·         The practice of wholesaling goods to retailers and then retailers selling products at twice the original cost is not necessary in this day and age. By selling directly to my customers online my prices are half of what my competitors take which allows more people to experience the joy and true savings of buying things that last.
• ·         Most of the high-end brands outsource their production to cheaper countries which doesn’t do the United State of America any good. We are as committed to creating careers for the citizens of the US as we are to making a product that will last a lifetime.
• ·         Often times the Quality of other leather goods is sacrificed for ease of construction or for looks. Leather looks better and better as it ages so we are never going to sacrifice the integrity of our products. Instead we will create new processes and strategies to efficiently give us the toughest possible products.